If you’d like to explode your business
growth quickly, easily and inexpensively, I’ve got threewords
for you:
PRESS
RELEASE PROFITS
“Discover How You Get Powerful FREE Publicity -- More Believable And
Profitable Than Any Advertising You Can Buy At Any Price”
Date: From:
Alice Seba
If you’re wondering how
to get more exposure for your business – without spending a lot of money
– you are not alone. It’s one of those tough questions all small business
owners face.
Sure you can advertise,
but that gets pricey. And your returns are never guaranteed. Besides, people
are so bombarded with advertising. they look at ads with skepticism and even
downright suspicion. That’s no good for small business owners on a budget.
So what are your
options?
Most major newspapers won't really let you advertise on the front page, but
one major US paper will charge you $3813.45 to run a 5"x3" black and white 1
time run ad in their business section. You'll find similar rates with other
large publications. OUCH!
You might get yourself on the front page of a small, local paper, but
they'll still charge you a bunch of cash for a tiny ad. One such tiny US
paper will give you a 4-1/4" x 1-3/4" ad on the front page and run it for you
once for $150 a pop.
But what about Online Advertising?
Online advertising tends to be a bit more
affordable and it's easier to track your results, but consider if you buy
banners, you'll still be paying up to 10 cents per IMPRESSION or even more.
This means you'll pay something like 2 to 10 cents every time your banner is shown -- forget about
how many times someone clicks through to view your offer.
Or you can make a relatively safer investment
in pay-per-click search engines because you only pay when someone clicks
to view your offer. But click prices are going through the roof. It's tough
to find those highly effective 10 cent bids. You can expect to pay $1, $2 or
even $10 for some very highly competitive keyword phrases.
Don't get me wrong. These are viable options
for promoting your business, but there is a way to gain plenty of exposure for
your business that's even better than advertising and it's free.
That free tool is simply PRESS RELEASES.
Did you know that you can get stories about your company on TV, on the
radio, in newspapers, in magazines & on the Internet just by writing about
what's new with your company? And remember, these are stories about your
company. They are not ads. People read and believe stories. They don't look
on them with suspicion as they do with advertising.
You can't BUY exposure like that.
But let me explain a few things so you know exactly what I'm suggesting.
Let's start with a few basics:
What is a Press Release & How
You Can Use Them Increase Your Business Exposure... Starting Today
A
press release is simply a newsworthy story about your business that you
submit to various media outlets -- newspapers, radio, television, websites
magazines, etc. If they are interested in your story, they may interview you or print your
press release in their publication.
Maybe you already know this and you thought you'd have to hire a publicist, a
professional press release writer, a press release distribution service and
all kinds of high-priced help to get you those media spots.
Let's look at the potential costs:
-
Publicist: Varies, but expect to pay thousands for a good one - Press Release Writer: $50-$300 per press
release - Press Release Distribution Service: $200-$600 a pop
The thing is, you don't need any of those things. You just need to be able
to string a few sentences together and start building your contact list. I'm going to teach you exactly how to do this.
How the Heck Do I Know All
This?
My name is
Alice Seba and at the ripe-old age of 32,
I'm a retired press release writer. I wrote hundreds of
press releases and helped my clients get plenty of publicity. The thing
was, I no longer wanted to trade my hours for dollars...and so I quit.
I still get frequent requests to write
press releases, but I say, "I'm very sorry, but I can't do it," because I know a
secret. I can write for myself and make more money than I can writing
press releases for others. Please don't
misunderstand.
I'm not greedy or anything. I'm a single mom and have two little rugrats to
take care of. I just have to be wise with my time.
Here's a few notes I received from my dear clients:
Getting the Senior Editor's
Attention
"Alice, I just want to thank you again
on the great news releases you wrote for my business and your wonderful
customer service. When I needed a press kit on short notice, which by
the way was requested from a senior editor after reading one of the
releases you wrote, you were able to fit into your busy schedule and I
very much appreciate it!"
Marian Thompson of BeHereSoon.com
Her First Press Release Got Her in
the Local Paper
"I've already had an interview with a
local newspaper! They called me within a few days of when I submitted
the PR to them! The story will run this Thursday!"
Note from Alice: Audrey wanted
local exposure for her business and she found it almost instantly. Your
local newspapers and news programs are waiting to hear from you.
Audrey Hurley of AGreatGiftIdea.com
How about a TV Interview?
"I am BEAMING from ear to ear! The TV
station called and did a report/interview over the phone and are coming
to the house on Tuesday."
Note from Alice: This was
Tara's first (but not last) press release and she ended up on Fox News
just because she told the station a little bit about her business (in
the form of a press release, of course!).
Tara Crooks
Ft
Stewart, GA
AdvertisingMoms.com
Get Others to Distribute Press
Releases for You...for FREE
"I am so excited! The press release
you provided for the breast cancer awareness month was picked up by our
local newspaper."
Note from Alice: This was a
great case study in how to get other businesses to distribute your press
release for you...and it doesn't have to cost you a dime. This case
study is detailed in the Press Release Profits course...and
you'll find out exactly how to do the same with your press release
campaign.
Adriana Copaceanu
New Market, VA
ABCGiftsAndBaskets.com
I
appreciate all my clients that helped me pay my bills and I don't want to leave everyone hanging without a
press release. That's why the Press Release Profits System was
created
and how I'm going to show you to get your own publicity. I also know
there are so many more people out their who want to start their own
publicity campaigns, but have no idea where to start and may be operating on
a $0 budget.
And please know that I don't posses any magical skills that allows me to
get clients media exposure they needed. I just do a bit of brainstorming and
follow some simple steps to write a release that will get noticed. I know
you can do it too.
Okay, It's Cool to be in The
Newspaper or a Magazine, But Why Do You Really Need to Start a Press Release
Campaign?
It's Affordable to the Small Business
Entrepreneur: Getting attention in the press puts your small company on a
level playing field with big businesses. They may have more advertising
dollars...but you can create newsworthy stories to get the exposure you need
for your business.
You Can't Buy Exposure Like This: People are naturally suspicious of
ads, but will take a story represented in the media as an endorsement of
your business. You can get full front page billing or be featured on a talk show
for 10 minutes or even more. The media will not sell you spots like
this.
Create Brand Recognition & Loyalty: If people hear about you in the
paper frequently or hear you on their favorite radio program, you become a
household name for your product or service. Even if these people don't use
your product, you are in the back of their mind when someone is looking for
a product just like yours.
Explore Lucrative Niche Marketing by Reaching Different Markets: Of
course, you have a target market for your business already, but imagine
this: Let's say you run an errand business and your clients range from the
elderly who have problems with mobility to rich people who just want to pay
someone to do stuff for them. With press releases, you can very easily
target publications read by these groups, just by altering your press
releases.
More Free Traffic from Search Engines: The Internet is an integral part
of your press release campaign. You can actually create online press
releases designed to give you free traffic from search engines...and it's
really simple to do.
Profit from Press Releases, Even if You Don't Have Your Own Product:
It's true. If you are an affiliate marketer (someone who recommends the
products of other websites in return for a commission on each sale), you can
promote other people's products through your press release campaign.
If You're Already Writing Articles, Here's More Exposure for You: If
you're a website owner that already writes and distributes articles to
promote your website, press releases are the next logical step. You can
reach a wider audience and you aren't limited to being published on other
websites.
And it doesn't have to take a lot of time to get your press release campaign
going. A few hours work can turn into highly targeted prospects and a positive
image for your company.
Are My Techniques Going to Get You on Oprah? Not Likely.
I have no idea how
to get on Oprah or any big show like that. But I do know precisely how you
can spend 1-2 hours per week or every 2 weeks, getting a steady stream of extra FREE exposure
for your business.
Just listen to the results from some people who followed my simple and
easy-to-follow instructions...
Has The Mayor Called You Recently?
"I followed the Press Release
instructions and not only have I had a great media response I actually
received a call yesterday from the Mayor of my city! Talk about getting
noticed!"
Stephanie Goodman, owner of Rainy Day
Bookstore
It's Quick, Easy & Painless...says
Carrie.
"I have found press releases to be a
quick, easy way to get exposure for my business and free traffic to my
site. I had never done a press release before and was intimidated by the
process, but thanks to your tutorials, have been able to write several
that got me free newspaper publicity, and the traffic to my site (and my
income) really jumps when that happens. I love it!"
March 2006 UPDATE...
I was able to launch a new site and
watched my traffic go up by over a hundred visitors a day after the
release was picked up by a local newspaper.
Carrie Lauth
Dallas, GA
Business-Moms-Expo.com
Could You Use an Extra $836.46 for
a Few Hours Work?
"Alice, thank you so much for sharing
your press release system. I now spend just a couple hours each week
working on my press release campaigns and have seen a huge jump in my
website traffic and in June saw an increase in income of $836.46."
Karen Gardner Orlando, FL
Want Hundreds of Extra Targeted
Visitors?
"One of the release I wrote was
picked up by a large newsletter which brought hundreds of extra targeted
visitors as a result of the release."
Susanne Myers
Fort Mill, SC HealthyMenuMailer.com
It's Easy to Follow & Has Plenty of
Examples
"I really enjoyed the easy to follow
guide and all of the great press release examples. That made it very
easy for me to start writing my own. I now know it IS possible to get
tons of great publicity for FREE. Advertising doesn't have to cost a
fortune - you choose what you want people to know about your business.
Rebecca Wolf
Kendall, NY
ThrivingBabies.com
Here Is What's Covered in The
Press Release Profits System
How to create a great hook that meets your marketing objective. Reporters
receive mountains of releases every day. Keep yours from going into the
trash before it's even read.
The technical details of writing and distributing press releases. Do
it just right, because even if you have a great story, your release just may
go unnoticed.
Easy-to-follow tips on making the words flow easily, even if you hate
writing. We'll go over headline brainstorming and how to formulate each
section of your release.
Resources to start building your media list. Yeah, you're going to have to
do some work, but I'll teach you how to build the most targeted media list
possible.
Using your website to leverage more media exposure. Your website is going to
be your media center. If you don't have a website yet, I'll show you how to
get one quickly and with minimal expense. Then learn how to set up your site
for maximum media friendliness and how to make the most out of the traffic
you get from press releases.
Creative ways to get publicity. There's no need to always be formal and send
in a press releases. I'll give you more ideas on how to get media exposure.
How to handle yourself and get the most out of your interviews. We
all get nervous, but just keep these few things in mind and you'll be fine.
Customizable press release templates that make it easy for you to get
started. Yes, you'll have to write a bit and put your thoughts together,
but just fill in the blanks to whip out your press release.
Sample press releases for your "swipe file". Use these as models to create
your own great press release stories.
Here's an email I received recently from one of my customers:
Karen Says This Course Is More Bang for Your Buck!
Alice,
I just ordered your Press Release
Profits package today and I am amazed at the contents!
I read your sales page, saw the
price, and was a bit skeptical. When I opened the package and started
going through it, I was truly taken aback by the quality and quantity
of the content.
I've ordered many similarly priced
packages and ended up with a 20-30 page "report."
And I've paid several hundred
dollars for "comprehensive packages" that contained far less valuable
and thorough content. I just wanted to say thanks from the bottom
of my heart. Besides offering terrific information, you are undeniably
a true "Sweetie" :)
Karen Porter
Austin, TX
SkinnyDipCandle.com
I'm confident that anyone can learn to launch a press release campaign
because it's really not that complicated. You just need to know exactly what to do
and I'll show it to you -- step-by-step.
Forget about hiring
somebody for $50 - $300 per press release. You can do it yourself or give
your Press Release Profits course to your assistant (who doesn't charge
hundreds of dollars per hour) and let her take care of the campaign for you.
And let's talk about the press release
distribution services that I mentioned earlier (up to $600 a pop). Did you
know they'll distribute your release just 1 time and you don't even receive a
list of people to follow up with?
Wouldn't it be better to learn to build your own list, so you can distribute
your releases over and over again? Realistically,
sending out 1 press release is not going to turn your business into a
world-famous company, just raking in the cash. A press release campaign is
an ongoing process, but if you can set aside just a couple hours a week to
work on it, you'll be able to see a steady stream of FREE exposure
for your business.
Now You Can Have
All The Tools & Information at Your Fingertips to Start Your Own Press
Release Campaign.
Here's What You
Get in this Press Release Profits Home Study Course
I
want to make it as easy as possible for you to learn how to quickly crank
out a steady stream of press releases; who to send them to and how to get
yourself together when somebody wants to interview you.
Here's what I've included in your comprehensive
home study course:
A totally packed 80 minute interview with
everything you need to get started. Listen as Kelly McCausey of WAHM
Talk Radio grills me on everything from press release ideas, how to write
your own releases that get noticed, building your media list and how to
prepare for the interview.
Prefer to read or take notes while you listen? A comprehensive
downloadable study guide is included.
Press Release Template. Just fill in the blanks with your great
story and create a press
release that grabs the media's attention.
Sample Press Releases for Your Swipe File. I'll give you 10 press
releases I've written that you can gather ideas from to create your own
original press releases.
BRAND NEW: Press Release Profits Builder - Easy-to-Use Software to Help You
Craft The Perfectly Formatted Press Release
System
Requirements: Windows 2000, XP (sorry not Mac compatible)
This software allows you to choose from
HTML-formatted release that you can easily print or send in an HTML. Or if
you prefer plain-text, you can choose that.
Then the software guides you through each
important component of your press release. Here's an example from the
first screen of the software:
Once you've completed all the steps, with
guidance along the way, your release will be all formatted and ready to
send.
Of course, I still have more goodies to offer you (keep reading this
letter)...but let me put you at ease first...
I Know You Can Quickly &
Easily Start Generating Publicity for Yourself, So I'm Ready to Give You My
30-Day, No Hassle, 100% Money-Back Guarantee
I don't want you to ever worry about
purchasing a product from me. Certainly, I take care to deliver the best
information and put it into an easy-to-understand system -- but I want you
know this...
I also want to make sure you get these
valuable extras so you can take things to a new level and learn how to accumulate
multiple streams of income...all from your press release campaign. So, if
you...
Order Now, You'll Receive 5 Not
Available Anywhere Else Bonuses to Increase Your Income
Potential with Your Press Release Campaign...Available For a Limited Time.
Bonus
# 1: Affiliate Marketing with Press Releases
If you're already incorporating affiliate
marketing with your existing business, it's easy to start a press release
campaign to increase those earnings.
If you don't know what affiliate marketing is,
it's basically recommending other people's products and getting a commission
when you make a sale. You can add this extra stream of income to your
business using press releases.
All it takes is reading the newspaper,
watching a news program and then writing a few paragraphs. I'll show you
exactly how.
Listen to the audio or reading the
accompanying written guide and learn more about Affiliate Marketing with
Press Releases.
Bonus
# 2: Niche Marketing with Press Releases
The Internet world is abuzz with people talking about niche marketing and that's because you can
make great money marketing to very specific groups of people. You can easily
incorporate niche marketing strategies into your press release campaign, no
matter what you sell.
Find out how to target your releases for different niche markets or just
test out new markets, no matter what you already sell now.
Listen to the audio or reading the accompanying written guide and learn more
about Affiliate Marketing with Press Releases.
Bonus
# 3: Increase Your Search Engine
Traffic
Learn exactly how to format your online press
release to receive targeted traffic for FREE, directly from search engines.
You can do this in 10 easy steps and it's not rocket science. Even if you
don't design or update your own website, your web designer can easily do
this.
Listen to the audio or reading the
accompanying written guide and learn more about Affiliate Marketing with
Press Releases.
Bonus
# 4: 6 In-Depth Press Release Video Critiques
Watch me take 6 real-live press releases written by business owners, just
like you, and fix them up to avoid the editors trash can. Learn from their
mistakes, instead of making your own.
Learn the biggest headline mistakes; how to
turn a company-focused release into a reader-focused one and how to avoid
hype at all costs.
Bonus
# 5: Frequently Asked Publicity
Questions
As my Press Release Profits student,
you'll receive an extra interview with Kelly McCausey and branding expert,
Kristie Tamsevicius. Kristie answers many of your publicity questions,
including:
Why is local publicity so important?
What do I do after your story is
published?
How do I recover after negative
publicity?
Is having a blog really important to
help you get more media?
What is an editorial calendar and how
can it help you get publicity?
and more...download the audio to hear it
all.
Are You Ready to Save Your Advertising
Dollars & Get "Better Than Advertising" Promotion for Your Business
without Spending a Ton of Cash?
If you're ready to start generating ongoing
media exposure for your business and traffic to your website for far less than
it costs a professional to write and distribute just 1 press release for
you...I'm ready to give you a step-by-step hand.
Just click the button below to get started. As soon as your order is
processed, you'll have instant access to all of the following...
Send me your Press Release
Profits System so I can start building my media exposure on a
shoestring budget.
I understand my home study course
includes the following:
80 minute interview detailing
everything I need to know to launch a successful press release
campaign.
Study guide for reading or for taking notes
as I listen to the audio.
Fill in the blanks template to write
the perfectly formatted press release.
10 sample press releases for my swipe
file to study and help me create my own press releases.
BRAND NEW!
Press Release Profits Software to easily craft perfectly
formatted press releases. System Requirements: Windows 2000,
XP (sorry not Mac compatible)
I also understand that if I act today,
I will receive the following Quick Study Guides
Affiliate Marketing with Press Releases
Niche Marketing with Press Releases
Increase Your Search Engine Traffic
with Press Releases
I will also be able to dramatically
cut my learning curve with:
6 In-Depth Press Release Video
Critiques, so I can learn from the mistakes of others instead of
making my own.
The bonus audio with Kristie
Tamsevicius, which covers many frequently asked publicity questions.
I'm fully aware that I'm protected by
your 30-day 100% money-back guarantee. I just need to email you
and you'll give me my money back...no questions asked.
I can order securely from 2Checkout or
with PayPal at a fraction of the cost of having just 1 press release
written and distributed for my business. I understand that if I
order today, I can take advantage of the low price of $47.97 and have access to complete Press
Release Profits system I can use over and over again.
Important Note: This great price
is only available for a limited time...so act now
for maximum value!
P.S. If you're tired of paying for
expensive advertising that people are ignoring anyway, take
just a couple hours to learn the Press Release Profits System.
That way you can get the media to talk about you...instead of
charging you an arm and a leg to run a few words about you.
P.P.S Once you place your order,
you'll be able
to gain instant access to my Press Release Profits student area. Listen to
all the audio files online or download the mp3 files and you can save a copy
of the manual and workbook to your own hard drive. You'll be able to log
into the members area and watch the video critiques and access the resource
pages 24/7. The downloadable course and lifetime membership is only a
one-time charge of $57.00. (Only $47.95 if your order today!)
Canadian Residents,
5% G.S.T will be added to your order. G.S.T Registration: 83769 2755
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